Role: Chief Brand & Content Officer | XPRIZE
XPRIZE is a tech and innovation catalyst that taps into the human spirit of competition to address global crises and market failures. Came to national attention by pioneering spaceflight in the private sector, leading to Virgin Galactic and SpaceX.
Led branding, creative and content marketing across web, social media, events, video, distribution, and entertainment partnerships for global multimillion-dollar, sponsored prize competitions to better humanity. Re-launched and re-branded XPRIZE from the ground-up, including executing a mobile-first web strategy and participation platform, which drove exponential social media community growth, from a few thousand to nearly 2 million. Robust content programs are highlighted below as well as on separate project pages throughout this site.
Led branding, creative and content marketing across web, social media, events, video, distribution, and entertainment partnerships for global multimillion-dollar, sponsored prize competitions to better humanity. Re-launched and re-branded XPRIZE from the ground-up, including executing a mobile-first web strategy and participation platform, which drove exponential social media community growth, from a few thousand to nearly 2 million. Robust content programs are highlighted below as well as on separate project pages throughout this site.