Role: Chief Creative & Brand Officer | XPRIZE
How do you change public perception of CO₂ from harmful waste to beneficial products? Partly by just saying it. And partly by creating an engaging campaign that turned a negative (i.e., smoke) into a positive. CO₂ is not waste. It's an opportunity.
The $20M NRG Cosia XPRIZE crowdsources teams from around the world to create breakthrough technologies that will convert CO₂ emissions from power plants and industrial facilities into valuable products like building materials, alternative fuels and other items that we use every day.