Role: Founder, President | MagickBox
I had the good fortune to be involved with the Harry Potter franchise from the first moment Warner Bros. acquired the property. It began with the design of a pre-film licensee program based on Mary GrandPré's legendary artwork and evolved into the subsequent film programs.
The successful WBCP partnership led to Warner Home Video and becoming the lead J.K. Rowling-approved agency, creating the narrative thread and wrangling all vendors for all the Harry Potter Special Features DVDs. Content included set top gaming, behind-the-scenes features, online games & activities, IPIX tours, etc.
Partnering with Warner Bros. for many years, scope also included the Farrelly Brothers' "Osmosis Jones" property, brand positioning for both Batman and Supergirl as well as the creative campaigns for WBCP's "Wizard of Oz" upstairs collection.
