SVP, Managing Director & Executive Head of Content Strategy | Dentsu Aegis/Carat
No one could stop this beat. Our Omni-channel launch of New Line Cinema’s juggernaut, Hairspray, included a content and media program across home page takeovers, custom dress-up activities and games, digital out-of-home, broadcast and a week-long, content integration program with ABC’s "So You Think You Can Dance" – which included a Hairspray themed-show and securing a guest judge spot for director/choreographer, Adam Shankman, that led to a permanent role. Our efforts resulted in the biggest theatrical opening and highest grossing musical of all time – $202M worldwide, $199M domestic.
Other New Line Cinema properties I oversaw include "The Last Mimzy," "The Golden Compass," "Sex and the City," and "Journey to the Center of the Earth."